By far, Bloomingdales has some of the worst windows of the season. While the advertising campaign this year was Ready Set Bow - which is clever, the execution to the window was a miss. In theory the idea sounds good - create a video game app that the consumer can log into and play the game on the LED screens in the windows. The reality was in observation no one was playing. In all my travels I never saw anyone playing. One window would have be fun, but three windows was too many. One window was interactive to take live selfies which was being used. I like the oversize bear made o " bow" tying in the theme - more of this would have been great. One side window with scary mannequin's had a NYC skyline and a mock New Years Ball drop ( and great bow backdrop again ) which was fun. Ready Set GO...
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