Sunday, August 21, 2011

Off the chart...









Someone was a science major at J Crew. An incredible creative idea using the Periodic Table of the Elements as the basis for the August set of windows.  The majority of the table is correct using the atomic number for the elements, but certain square have been replaced with the latest and greatest key item available for the Fall / Back to School season. Bustforms are used in front of the table to show that specific key item.  Using some science to sell apparel. Brilliant!

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